With a capital injection of $65 million, Wonderland began life in
December 1985 with the financial backing of the NSW State
Superannuation Board (33.75%), James Hardie Industries (23.75%),
Leighton Holdings (18.75%) and Taft Broadcasting (23.75%). The initial
goal was to capture the family entertainment market in Sydney with the
trial of an American-style theme park for Australia.
 |
|
The Wild Beast from
Canadas' Wonderland. The Bush Beast was a replica of this ride. |
With backing from the State
Government, Wonderlands' site at Eastern Creek (then still considered
Minchinbury) was easy to obtain with full support
from Blacktown Council citing the employment and tourism opportunities
it would bring to the area. This location was chosen to be central to
urban sprawl predicted to spring up within 20 years and a prime
location alongside the M4 motorway being the major arterial freeway
into Western Sydney.
Construction of the park was
performed by Taft Broadcasting which also owned the Kings Entertaiment
Company. Kings operated a variety of theme parks in the United States
and Canada prominently 'Canada's Wonderland' and 'Kings
Island' in Ohio.
Many rides such as the Bush
Beast, Beastie and Zodiac were directly sourced second hand from these
parks or were replicas of rides already there. The theming of
Wonderland (especially Hanna Barbera land) was based directly off of
Canada's Wonderland.
 |
|
The park was initially known as Australias'
Wonderland. This was the first park logo. |
Construction of the park
begun in 1983 and was completed within 2 years for the parks opening on
December 7th of 1985. Direct competition at the time was with 'Luna
Park' and to a lesser degree, 'Mt.Druitt Waterworks'.
Attendance figures were projected to be around 1.6 million people in
the first year but by August of 1986 Wonderland had fallen quite short
with only 600,000 visitors walking through the gates of the park.
Wonderlands' official
opening was on December 7 1985 where Premier Neville Wran turned on the
parks waterfall alongside Yogi Bear to signal its opening. Premier Wran
was then escorted around the park by Managing Director Keith James and
Kings Entertainment Co-President Nelson Schwab.
Also present at the opening
ceremony was Hanna Barbera co-founder Bill Hanna. The Hanna Barbera
theme played a large part in Wonderland with 'Hanna Barbera Land'
being an easily recognisable part of the park. It was criticised early
on for being based on very outdated cartoons and American 'hand me
downs' yet was a hit with children and parents alike.
Originally Wonderland
started with just three themed lands: Medieval Faire, Goldrush, and
Hanna-Barbera Land. Medieval Faire was later renamed International
Village when rides orginally placed there (such as Sea Demon) were
relocated (Sea Demon is better known as HMS Endeavour). The addition of
other attractions did not fit with the original Medieval theme and also
contributed to the renaming to International Village.
 |
|
The 'Wrecked Ship' featured a
stunt show in the late 80's/early 90's |
One of the most interesting
parts during the construction of Medieval Faire was the 'Wrecked
Ship' which was built in a genuine shipyard, loaded onto a
semi-trailer and transported into Wonderland in the early hours of the
morning down the Great Western Highway (Do 18th century pirate ships
have to stop at red lights?) . This attraction was sponsored by
Tooheys and in its prime featured a stunt show with regimental soldiers
and pirates duking it out.
Marketing by the park
prominently used this stunt show in its advertisements and you may
remember television ads in the late 80's/early 90's featuring footage
from this show (remember the pirate falling off the mast?). This
stage act was finally put to rest in 19??
 |
|
Pictures from Wonderlands
opening. Including dignitaries, the media and Premier Wran opening the
park. |
With the introduction of
Transylvania in 1992, rides and attractions from the International
Village were yet again relocated and the area was finally renamed Old
Botany Bay. The Sea Demon was renamed HMS Endeavour in
19?? and moved into Goldrush. The Jousting Ring and Bountys' Revenge
were the only rides remaining.
Over the next decade
Wonderland developed steadily much like any other theme park. It is
well known in the amusement industry that for any theme park to
succeed, capital injections must be made every 2-3 years which are used
for the purchase of new attractions. Wonderland was no different and
the most high profile rides that were installed in the park after its
initial construction were The Demon (1992), Space Probe 7
(1995) and The Beach (1988).
A grand plan for Wonderlands
future was that the 219 hectares of land that it sat on would be
further developed into a larger resort with golf course, seperate
waterworks area (which became The Beach), accomodation and parkland.
It's conjecture and rumour that Rooty Hill RSL strongly opposed this
development claiming that it would harm its interests in the area.
Hence, zoning changes that would have been required to make these
visions possible never did occur.
It's at this point that
pundits believe led to Wonderlands decline. So critical were these
developments that investors in Wonderland came to the stark realisation
that their investment would go nowhere. Especially after the initial
support from Blacktown City Council and the State Government. After
having incurred losses of $15 million and having the parks success
slowly decline, Wonderland was sold in 1997 to the Kuala Lumpur-based
unit trust, Sunway Australia. Sunway Australia bought all the founding
shareholders' stakes and the management company, Sydney Theme Park.
 |
|
Wonderland sat on 219 hectares
of parkland |
From the time Sunway took over
and until the parks closure the only major attraction added was the Skyrider.
It's often claimed that the park was run on 'remote control'
with the parent company indifferent to any real development of the
park. Much debate is had as to the real reason why Sunway purchased
Wonderland but the most popular reasons are either a clumsy attempt at
cashing in on the Australian tourism market or more sinister the
intention to let the park decline and cash in on the land. Both of
these theories are extremely plausible and a section of this site is
devoted to analysing the real reasons. More info to come soon.
|